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eConnect Marketing White Paper
Project Type
White Paper, Marketing Copy, Technical Product Description, Content Strategy
Date
January 2014
Document Link
While at US Bank, I worked closely with the development team to author this B2B marketing white paper that highlights the features and benefits of a web-based application used by financial institutions and ATM owners called eConnect. The new app functionality directly addressed top user initiatives so it was imperative to explain the features. This white paper spoke to the content in the eConnect user manual as well as a client bulletin written to officially announce the changes to users.
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