The Top 5 Ways Writers Boost Business Earnings and Why Companies Need to Hire More Writers

Investing in professional writers isn’t just about polished content; it’s about increasing revenue, improving operational efficiency, and enhancing brand trust. Yet, despite the undeniable value writers bring, businesses remain chronically understaffed in this area.

A study from the CollegeBoard found that U.S. businesses spend $3 billion annually on remedial writing training for employees who lack strong writing skills. Moreover, poor communication costs businesses 25.5 hours of lost productivity per employee per week, leading to massive financial losses. These statistics highlight a major gap in how companies approach writing—rather than prioritizing skilled writers from the start, many are paying the price for poor communication after the fact.

Here’s how hiring skilled writers can directly impact business earnings and why companies should rethink their writing investment strategy.

1. Increase Customer Engagement Through Marketing & UX Copy

Words are what guide customers through the buying journey. Whether it’s a landing page, a marketing email, or an e-commerce product description, well-crafted copy is the difference between a sale and a lost opportunity.

According to the Nielsen Norman Group, users spend 57% of their time above the fold on a webpage, meaning every word in a headline or CTA has to work hard to capture attention. Writers skilled in UX copywriting and conversion-focused messaging ensure that content not only attracts users but keeps them engaged.

Companies that optimize their copy for engagement see tangible benefits: a study by HubSpot found that businesses that prioritize content marketing generate 67% more leads than those that don’t. When writers strategically craft content to guide user behavior, businesses reap the rewards in higher conversion rates and increased revenue.

2. Reduce Support Tickets Through Effective Help Content

Badly written or missing documentation leads to frustrated customers and an overwhelmed support team. If customers can’t find clear, well-structured help content, they turn to customer support—costing businesses time and money.

Gartner found that organizations that implement strong self-service support options reduce call volumes by 20%–40%. Well-written user guides, FAQs, and troubleshooting content don’t just enhance the customer experience, they directly reduce operational costs.

At companies like Salesforce and Google, technical writers play a crucial role in reducing user friction by creating clear, user-friendly documentation. Without these resources, companies risk inefficiencies, increased customer churn, and unnecessary labor costs.

3. Improve Internal Team Dynamics Through Clear Internal Communications

Poor workplace communication is one of the biggest productivity killers in modern business. Employees lose an average of 25.5 hours per week to poor writing and unclear communication.

Internal communications specialists ensure company-wide messaging is clear, concise, and aligned with business goals. Whether it’s a company-wide announcement, an internal knowledge base, or project documentation, strong writing eliminates confusion and boosts efficiency.

McKinsey & Company found that businesses with effective internal communication practices are 3.5 times more likely to outperform their competitors. Investing in writers who can translate business strategy into actionable, easy-to-digest content leads to better-informed employees and higher organizational success.

4. Generate Brand Loyalty Through Cohesive Content Strategy

A business without a content strategy is like a ship without a compass. Inconsistent messaging across channels erodes trust and weakens brand loyalty.

According to Lucidpress, brands with a strong, consistent voice see a 23% increase in revenue. Skilled writers ensure brand messaging remains cohesive across all touchpoints, from blog articles to email campaigns to social media posts.

Apple, for example, is known for its meticulous approach to content and UX writing. Every interaction—from a website banner to in-product copy—feels on-brand and seamless. This level of precision fosters customer trust, making people more likely to return and recommend the brand.

5. Improve Overall Branding With Data-Backed and Empathy-Driven Content Strategy

Writers who specialize in content strategy don’t just write—they analyze user behavior, track engagement metrics, and optimize content accordingly.

According to Content Marketing Institute, 72% of the most successful businesses use data-driven content strategies. Writers with expertise in SEO, A/B testing, and audience research create high-performing content that aligns with customer needs.

But data isn’t the only factor. Empathy in writing plays a huge role in building relationships with consumers. When businesses take the time to understand their audience and speak to their pain points, they create a stronger emotional connection—one that directly translates to customer retention and lifetime value.

Why Companies Need to Rethink Their Writing Investments

Despite the massive impact writing has on business success, many companies understaff writing roles, overextending their writers beyond their capacity to create quality content or placing the burden on employees who lack professional writing skills. In either case, the result is inefficiency, miscommunication, and lost revenue.

Instead of reactively spending billions on remedial writing training and fixing poor communication, businesses should proactively invest in skilled writers who can enhance their operations from day one.

Companies that recognize the true business value of writing will see measurable improvements in efficiency, engagement, and earnings. It’s time for businesses to stop treating writing as an afterthought and start recognizing it as a critical driver of success.

As businesses increasingly turn to AI for content generation, it may seem tempting to rely on automation for writing needs. While AI can speed up production and assist with certain tasks, it lacks the strategic thinking, brand nuance, and emotional intelligence that human writers bring to the table. Crafting engaging, persuasive, and on-brand content requires more than algorithms—it requires insight, creativity, and a deep understanding of human behavior.

Investing in skilled writers isn't just about keeping up with trends; it's about ensuring that every piece of content, from marketing copy to UI text and internal communications, resonates, builds trust, and drives results. In an era where AI-generated content is on the rise, businesses that prioritize human-led writing will stand out with messaging that feels authentic, cohesive, and genuinely valuable.

Sources:

Ahava, R. (2021). The state of UX writing: Are we the industry of the future? [Online report]. https://www.contentsquare.com/blog/state-of-ux-writing/
Andersen, R. (2018). The impact of UX writing on product success. Nielsen Norman Group. https://www.nngroup.com/articles/ux-writing-impact/
The Content Marketing Institute (CMI). (2023). B2B content marketing: Insights for 2023. https://contentmarketinginstitute.com/research/
Gartner. (2022). How improving customer experience can reduce support costs. https://www.gartner.com/en/insights/customer-service
HubSpot. (2023). The ultimate guide to brand loyalty. https://blog.hubspot.com/marketing/brand-loyalty
The UX Writing Collective. (2022). The UX writing industry report. https://uxwritinghub.com/ux-writing-industry-report/
Zeldman, J. (2019). Content strategy and the user experience. A List Apart. https://alistapart.com/article/content-strategy-and-user-experience/://secure-media.collegeboard.org/digitalServices/pdf/professionals/writing-training-for-hire-executive-summary.pdf